NBA - THAT’S GAME

Writing the NBA’s global tagline was a bucket-list moment for a fan like me. The line claims more than just victory, it’s how we define the things that make basketball the game we love.

Agency: Translation
ECD: Jason Campbell
CD: Castro Desroches
ACD: Chris Mendez
ACD: Jen Wang
ACD: Deidre Hering
CD: Karan Raikar
AD: Kevin Lu
Director: Emmanuel Adjei
Production: Object and Animal